Search engine optimization (SEO) is a discipline that focuses on enhancing a website’s visibility in non-paid search engine results. SEO puts together both the technical and creative elements that are necessary to improve rankings, drive traffic and improve your website’s awareness in search engines.
There is more to search engine optimization than just building search engine friendly websites; it also means building a user-friendly and engaging website. At SEOSifu, we understand the value of both and how these two principles have to work together.
Why your website needs search engine optimization.
Website traffic is mainly driven by commercial search engines like Yahoo, Bing and Google. This means that although traffic can originate from other sources like social media and emails, search engines are the primary methods of navigation for most users.
The uniqueness of search engines is in the fact that they provide targeted traffic. It therefore follows that search engines have to actually find your site in order to make it visible to people who are looking for what you have to offer. If search engines do not have your website’s content in their database, then you do your business a great disservice and miss a great opportunity of driving traffic to your site.
Optimizing your website for the search engine is key to getting publicity, revenue and exposure like you would get in no other market channeling.
Why can’t search engines find my site without SEO?
As a top consulting firm in search engine optimization, we can tell you that search engines are smart. SEO helps in structuring your website by putting information where crawlers and search bots can easily find it.
Search engine companies like Google are constantly working in order to improve their ability to crawl deeper into the web and present better and more relevant results for their users. Failing to make your website search engine friendly is akin to burying your site where visibility is non existent.
Is search engine optimization a DIY affair?
It is quite easy to understand the basics of search engine optimization. Like in everything else, any amount of knowledge makes a huge difference. The internet is awash with free S E O material and with a little practice and commitment; it is very possible to take care of some aspects of SEO on your own. That said and done, it goes without saying that you will not have the time to learn and practice in order to have proficient skills on SEO since there are other demands you have from the business. It is therefore much better to let an expert handle SEO for you.
Firms that deal with SEO vary. For instance, a San Francisco search engine optimization company might specialize in an aspect like consultancy while another may take a much general approach. It is always important to go with a firm grip of approach in any sense.
Is a good ranking guaranteed when I optimize my site?
There is no company that can genuinely guarantee you the top spot on any search engine; and you need to look out for any search engine optimization company that claims to be able to do so. There are no priorities or special relationships with Google. A company can do their best to optimize a site for the search engine as possible but never is there a guarantee that you will have the top spot since SEO is a very dynamic concept.
You need content
When it comes to Search engine optimization, you have to know that the website is being made for the user while keeping it search engine friendly as possible. It is the visitor that needs your website, not the search engine; so having some great content in there is very important.
The beauty of a well developed, structured and presented content is that it works both for the visitor and for the search engine. The more content you have, the more likely crawlers will pick your site during a search query and the longer the visitor will also stay on the site.
Creating great content for your site is usually a big investment but it surely pays off. Content that enhances your site’s visibility include;
• Blogs that are loaded with the most relevant information such as news
• Product tutorial and “How To” guides. These are also referred to as evergreen content; the type of content that will remain relevant over a long period of time
• Infographics which present complex concepts in a very simple and understandable way.
• Relevant videos. It is worthwhile mentioning that videos are currently the largest traffic drivers. People tend to watch videos to get information rather than read through a given piece of writing. The beauty with video is that they are very flexible since they can carry all the other forms of content presentation like text, infographics and audio.
When it comes to content in your website, the trick is to ensure that it is informative and engaging in addition to being fresh, relevant and well presented with much detail and information as possible; it makes your audience trust your site as an authority site in your industry or niche.
Is there too much SEO?
The golden rule in Search engine optimization is to make sure you do not overdo anything. Ensure that you maintain a balance. For instance, you cannot have videos only on your site and forego written up content. Similarly, you cannot stuff your write up with keywords and key phrases that do not actually carry any meaning or useful information for your intended audience.
Search engine optimization is not only about ranking as many would have you believe. It is about delivering value to your audience that will convert them into customers while building a brand and awareness for your product. You therefore cannot focus on one aspect of search engine optimization and leave out the rest; everything has to work together. At our San Francisco seo business consulting firm, we will take you through all the steps and ensure that you make the best decisions and have good returns on your investment.